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Communications in the GPEI



UNICEF Nigeria/2011/Morgan
Facilitators lead a discussion following a ‘Majigi’ film screening about polio
eradication for women in Sokoto State, Northern Nigeria

Communication plays a critical role in the effort to eradicate polio. UNICEF’s communication programmes ensure families, particularly mothers, know the impacts of the poliovirus, and why it is important to accept the Oral Polio Vaccine each time it is offered, for all children under five years of age.

 

UNICEF leads communication and social mobilization responsibilities for the GPEI, working with partners and national ministries of health to build community and household demand for immunization services, and to respond quickly and effectively to respond to community’s concerns in the event of a polio outbreak.

 

PolioInfo, developed by UNICEF, presents the latest polio campaign monitoring and communication data collected on behalf of the Global Polio Eradication Initiative (GPEI) Partners. This data is used to develop profiles of the priority polio countries, in order to guide the creation of localized communication plans that address the barriers of each country’s unique context.

 

The goal of polio communications is to engage with communities and parents in order to facilitate demand and understanding on the importance of vaccination. In these final stages of the programme, UNICEF’s programmes aim to reach the most disadvantaged and vulnerable populations who are most at risk of being missed. These groups hold the key to polio eradication worldwide.